I’ll answer your questions the best I can Nova. First, if you haven’t seen the website then please take a look https://etherspot.io/.
Why was this done? This was done to promote Etherspot and inform the public of it’s utility. According to Forbes, it is important for businesses to have websites to: (1) increase credibility, (2) showcase your brand, (3) find potential leads, (4) generate organic traffic, (5) a central place for updates and announcements 24/7 (6) good customer service. Source: https://www.forbes.com/sites/theyec/2020/02/03/why-every-business-needs-a-website/?sh=658de176e75c
Why was he originally doing this for free? This is a talented community member sharing their talents.
How does this impact Pillar? This overlaps with the first question, why was this done. This benefits Pillar by providing a central place for updates and announcements, to provide educational information to the public as to what Etherspot is and how it works, finding potential leads and providing credibility.
How much time was spent? I am unsure of the exact amount of time spent on the site; however, this is relative to someone’s experience and expertise. You could get the same website from two different people, one spending 100 hours and one spending 10 hours. According to Wordpress, it can take up to 14 weeks to design and launch a website. Source: https://wordpress.com/go/start/how-long-does-it-take-to-make-a-website/
How much were we looking to pay him? This should be further discussed by the community. When I submitted the idea I chose 20,000 PLR because, at the current USD rate, it’s the cheapest going rate for creating a website, about $1200 USD.
How do we tell he did a good job? The community needs to review the website. It’s informative and concise. If you are suggesting that some rubric should be designed to determine if the site is “good” we could do that.
If he originally was doing this for free how does it benefit Pillar to pay him for something he wasn’t looking to get paid for. The payment is really a community reward for his initiative and work. This community member decided to work on this without being asked, that’s initiative. Rewarding such efforts might inspire others to share their talents as well as encourage this particular community member to continue their great work.
I hope this helps Nova.