Pillar Token Aidrop Campaign

Time of token valuation: 12 Oct 2021

Distribution method: 35% mandatory, 65% optional steps. (can be tweaked)

Summary: Due to the need to advertise Pillar, one of the most popular ways of promoting a token and what it stands for is via Airdrops. In partnership with Polygon and Paraswap, we are airdropping $5000 worth of $PLR, $1500 of $MATIC and $2500 of $USDC per week for 1 month (est. 530,000 $PLR, 4900 $MATIC and 10,000 USDC total) to all participants who complete the needed steps. The reward factor will differ on the tasks the user accomplished. The most basic steps will make you eligible for the airdrop, completing additional steps will give you bigger bounties. Pillar will look to use Polygon for token distribution due to their low fees.

Abstract: The DAO would disperse $5000 worth of $PLR tokens (est. 125,000 $PLR) per week for 1 month (est. 500,000 $PLR total) along with Polygon and Paraswap to participants of the Airdrop campaign who do the required (and extra) instructions.

Specification: An airdrop page will be set up with mandatory steps that need to be completed to enter the campaign. After the mandatory steps are completed, there are optional steps which will award more points. The recording of submissions will be done via Gleam and by manual verification of optional steps. With the help of Governors, there will be a voting system to determine the quality of the optional steps (articles, videos, memes, etc.).

Motivation: Airdrops are a good way to bring exposure and demand for a token if they are done right, while rewarding everyone who participates. The Pillar token as well as the project in general needs more exposure and promotion if there is a want to drive demand. Airdrops do both of those. Those signing up will have to complete a certain amount of steps in order to participate in the campaigns. Many of these steps will include promotion on social media (liking, retweeting, etc.) which can give attention to the project. However, these basic steps will give only a fraction of the reward, since the bigger bounty is received for those who do additional steps which include, but are not limited to:

  • Articles
  • YouTube Campaign
  • Twitter Campaign
  • TikTok or similar content creating Campaigns
  • Memes

One more main advantage to this is the mandatory wallet download and first transaction, which increases the number of active users using the Pillar wallet.

Final draft before the proposal goes live, feedback is appreciated!

5 Likes

Good idea . We see in past that the first plr aidrop take a lot of attention and it can be an easy way to promote pillar

:muscle: it s what i want to see !!! great proposal Denis !!!

1 Like
  • This is so exciting. I think I can talk about Pillar with my friends happily soon.
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Yes ! Polygon is really great chain , with nice team and cheap fees .

Perfectly aligned with pillar V2 wallet

V2 should be the official wallet of Polygon users !

Polygon is adding new users in the form of unique addresses faster than Ethereum despite having a lower count on the number of unique addresses than Ethereum. The network has added close to 3 million unique addresses in the last week, compared to Ethereum’s new count of 710,000 for the same duration.

Today, Polygon added 321,674 unique addresses to reach a total count of 98,017,344 according to data from Polygonscan. In comparison, Ethereum has added just 130,000 unique addresses according to figures from Ycharts. Ethereum, however, has 171.87 million unique addresses.

Polygon has been reporting huge daily increases in new unique addresses since May this year when the count started to clock above 10,000. The number of active addresses is also up by over 1600 percent since May this year. This is also being reflected in its price as it is now at three months high of $1.42 per token.

In addition to NFTs, Polygon is now a popular blockchain for gaming dApps. It recently partnered with Gamee to deploy Arc8 esports, which is attracting thousands of users daily on Polygon. The game is actually one of the causes for Polygon’s uptick in unique addresses currently. It has over 177,000 and 336,000 users interacting with the smart contracts within 24 hours and 7 days respectively according to DappRadar data.

The tally is a testimony to the increased demand for Polygon as a platform for smart contracts. Developers have been choosing Ethereum’s scaling solution because projects or dApps built on it are more scalable – it does support a higher transaction throughput than Ethereum. It is to be considered that many DeFi tokens built on Polygon have reported significant advances in recent weeks.

I would say adding download pillar wallet in basic step to received the reward as i don t see it in your idea .

Example of the promoted airdrop campaign signup, also subject for feedback! Please leave any suggestions you might have!

Welcome to Pillar’s Airdrop campaign. In order to qualify for an airdrop, you need to do the primary steps which are explained below. After completing the primary steps, you can do the optional steps which will earn you more points. The more points you earn, the bigger your reward distribution will be.

  • Name
  • Public Wallet Address / Polygon wallet address
  1. Fill in all of the details above
  2. Follow @pillarwallet on Twitter at: https://twitter.com/PillarWallet and Retweet @pillarwallet’s tweet (link).
  3. Join our Telegram channel at: https://t.me/pillarofficial
  4. Join our Discord at: chat.pillar.fi
  5. Subscribe to our YouTube channel at: https://www.youtube.com/c/PillarProject

Above can be tracked through Gleam! Download app step is also possible.

  1. Deposit MATIC (ETH, BNB and XDAI are accepted) how to: [link]
  2. Execute a swap to get any token. How to: [link] [submission link for the tx] (10 pts)

Contains:

  • Name and Address from first panel (must be identical)
  • Transaction Hash (can be found in tx history)
  • Video or picture explanation of what we need from the user

Bonus steps:

  1. Write an Article which talks about Pillar, PLR token or Etherspot. (20-50 pts) [submission link] Contains:
  • Name and Address from first panel (must be identical)
  • Article link
  • Additional comments (proving you are the content creator)
  1. Make a YouTube video promoting Pillar (15-50 pts) [submission link] Contains:
  • Name and Address from first panel (must be identical)
  • Video link
  • Additional comments (proving you are the content creator)
  1. Make a Tweet supporting Pillar (5-25 pts) [submission link] Contains:
  • Name and Address from first panel (must be identical)
  • Tweet link
  • Additional comments (proving you are the content creator)
  1. Promote pillar using Memes (5-25 points per Meme) [submission link] Contains:
  • Name and Address from first panel (must be identical)

  • PLR will use the closing price of PLR listed on Coingecko at date as the exchange rate used for distribution.

  • The Pillar Team is solely responsible for the selection and distribution of tokens to the winners.

  • All bots and duplicate entries are automatically disqualified.

  • Pillar will not be held liable for unexpected circumstances that force the event to be discontinued

  • Participants must complete Tasks 1-7 above to qualify.

  • The list of winners will be announced on our social media channels within 2 days after the campaign has ended.

Campaigns explained:

Articles: The campaign is limited to 15 articles.

Rates :

● 1 article = 20-50 points, depending on Blog popularity (views, clicks, etc.)

Rules :

● You must be followed by at least 200 users or your article has to be read more than 300 times.

● Your article must be unique. It can not be a copied and pasted article.

● It must be written in English.

● It has to be published publicly. Private articles won’t be accepted.

● It must be at least 350 words long.

● It must have a link to our Website (pillar.fi)

Twitter campaign: This campaign is limited to the top 100 participants, depending on tweet popularity.

Rates :

Rules :

● Only twitter accounts with more than 300 followers will be allowed.

  • Account needs to be at least 1 year old.

● Only original tweets are accepted.

YouTube campaign: This campaign is limited to 20 participants, depending on video popularity.

Rates:

  • 1 video: 15-50 pts, depending on video popularity (views, likes, etc.)
  • You must have at least 500 subscribers or your videos need to have +1k views on average
  • Your video must be unique. Promote it in your own way.
  • It must be spoken in English.
4 Likes

Sounds great denis.

What about making the wallet download a required step?

There is room for improvement in the doc, we’re coordinating with AmaZix on this one. This might lose a percentage of the people participating, so we need to make sure we’ll gather a big enough number to make this a required step.

2 Likes

Wow,awaiting further good news.

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“Participants must complete Tasks 1-6 above to qualify”

  • what about those who do not have Twitter? Those who do not want to be a part of that ‘machine’? By saying users must complete all tasks you are alienating users. I would suggest it would be a fairer approach to allow users to fill in what they like in order to gain enough points to qualify, without being forced into creating an account with a corporation that doesn’t align with their views.

Also this is a bit rich, considering Pillar Project has only got 5.5k subscribers and has been around since 2017!!

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I think it’s a good idea Denis but they way it is organized makes me lose interest half way down with all the rules and numbered lists. Once it’s cleaned up - I think there are things that need to be taken into consideration - how do you plan on promoting this airdrop? It needs to be promoted well in advance before it starts. Also - I agree with Captain – too rich. I think the kind of influencers you’re going for are the kind that get paid a lot more money for this kind of content. I don’t know if they will bite. I think you ought to have a tier for the little guys. Also - what tool are you using to do all the calculating of points?

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Completely agree + fact around shorts video on youtube , you don’t need to have thousands of followers to make views

Again airdrop is organize like plr token is gold that everybody wanted.

Completely agree with @Captain_The_Puggy and @Bitcuriousmom

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To respond to this, it has since been tweaked in the private doc to include downloading the wallet and performing a transaction on the Polygon network. This can easily be tracked with tx history and will be a required step. Thank you for the suggestion @JayJay @KyleStarZ

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Something to consider, we’ve been looking at similar actions performed by other projects and 9/10 they include twitter as a basic step in joining an ongoing campaign/giveaway.

It’s an ongoing draft, we’re among speculating the expected amount of people joining the campaign so it will probably be reduced in the final version.

Good questions. As mentioned above, all work in progress so it’s subject to be tweaked. Steps might be one too many, and will most likely be reduced to a couple of steps only. As for the promotion, we have a collaboration with FireBird finance and Polygon which will certainly to a good promotion job. As for the tool, the basic steps can be tracked by simple tools like Gleam and similar, the more advanced steps such as articles, videos and such are tracked manually by the AmaZix agents. That’s the idea for now, it’s still subject to change.

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Final draft is live, feedback on any part of this is appreciated. Feel free to ask more specific questions if there are any.

1 Like