Create an incentive structure for Pillar advocacy program

Rewarding active community members and creating an incentive mechanism for spreading our message is an interesting complement (or substitute) to hiring a marketing agency to increase Pillar awareness.

This is a start of an open discussion about designing an advocacy program that can motivate community members to spread the Pillar message.

Which successful community can we inspire ourselves with?
What is a fair incentive for potential advocates?
What kind of activities/input do we want to incentivize?
How do we assure that the quality of the crowdsourced content is good enough?

Come with data, answers or more questions and let’s get this conversation started.

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Here I’ve read Chainlink’s community as a general community for inspiration (and there are other good vocal communities too), this could be all right but many in a community like that, or those in the broader defi community, would want to see increasing price as a reward and motivation for their marketing efforts.

Ideas:

  • $5 of PLR tokens for a list of 5 original memes or posts about on Twitter with over 5 likes or retweets
  • $5 of PLR tokens for a 500 word blogpost about Pillar with at least 5 shares

We can start with simple share metrics and worry about quality later, most quality issues would be by-author anyway.

The numbers could be changed based on governance decision. I’m not sure how the writers/creators would be paid from the plr account, ideas?

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I like your idea _DJ but your prices are too low. I think the rates for blog posts should be closer to $50-$100. I used to blog for $75/post. Maybe it could start at $50 and be escalating $$ depending on reach.

Wasn’t there an incentive program offered in the last call? So would this post get archived or updated to show the offer?

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Yeah, there can be different rates depending on the author’s following and number of written posts, etc., more ideas.

@jackbass @Aldin Wasn’t there a 10,000 PLR monthly incentive award announced in the last call? Where are the details on that and when does it start? I’d like to make sure I’m a contender. :sunglasses:

@Bitcuriousmom yes, structuring the proposal now for the governance for distribution of 10,000 PLR tokens for Dicord and Forum. Should be released.

After that we will do a separate proposal for Social Media rewards program.

How will you estimate this member activity ? The goal is not to over posting for receiving the reward …

There will be a proposal to review the whole process here for discord, forum activity and social media so we can discuss it further before voting on it.

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Wow. this took forever. I’m glad it’s getting wrapped up now.